United Clothing Company | Leesburg, VA | Founder: Chaudry Ghafoor (Rocking a Muzik Lounge wristband)
Following my sophomore year of college, I had an internship during the summer. Great company, extremely successful, and would surely be a well respected job if pursued. However, what I realized at that time, is that being in a cubicle all day and only completing low level tasks was not what I wanted to do. Of course, every company has small objectives that need to be taken care of in order for it to grow, but I wanted the ability to make big choices and have an impact... and to be honest, I didn't want to wait.
When returning to school, I thought about what I could do that would allow me to be creative, make decisions that mattered, and most of all, would have an affect on others. I came back to the idea of designing. I could make ads, banners, possibly web graphics? Then I realized, a lot of people would see these things, but no one would ever know that it was me creating them. It's not so much that I was craving attention, but that I wanted a certain fulfillment in my work, a respect from others.
The idea of clothing came into my mind, specifically graphic tees at the time. This was art work that would be on people's chests, how much more could I really ask for? It would have an impact on everyone that wore it, and even if the impact was small, I would be having an affect on people's lives.
The story of trials and tribulations continues on, but as for how I fell into starting the company, I think that's a nice sum up.
An example: I used to skate when I was a kid in middle school and early high school, but wearing skate companies tees just didn't make sense for me when I stopped skating.
United was made to represent our young culture as a whole. Action sports, music, arts - We all do these things because we enjoy the rush and sense of "being alive" that it gives us. I felt there should be a clothing brand that represents that. Therefore, the name United was used.
The design work also has a wide range to it which allows something for everyone. There are logo based designs, artistic and intricate designs, and there are "outside of the box" designs like Stack Your Bread.
A huge factor that sets us apart is that it is traditional for many companies to stay within a comfortable, specific target group (meaning they are specifically a bmx brand or specifically a snowboard brand, etc.), but that's not how we're approaching it. Whether you're a music lover, an action sport fanatic, or just enjoy some genuinely good graffiti street art, we respect and welcome that as part of our brand.
"If it gets your blood pumping, we're in."
WRV is a great store that truly represents the heart and soul of VB. The guys that work there are good people and always willing to give local brands part of their time.
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